Iris Skin and Body

An affordable ecommerce website

Empowering Iris Skin & Body Cosmetics to Shine Online

Interested in growing awareness for your business?

www.irisskinandbody.com

Iris Skin & Body Cosmetics is an online retailer offering all-natural skincare products that nurture and rejuvenate the skin.

Their range includes sugar scrubs, body butters, soaps, lip balms, bath bombs, and curated skincare sets—all crafted with natural ingredients to ensure purity and effectiveness.

However, despite the exceptional quality of their products, Iris Skin & Body Cosmetics faced challenges in creating a cohesive brand identity, engaging their target audience, and driving online sales. That’s where Beholder Agency stepped in.

A jar of body butter is sitting on a wooden shelf next to a plant.

Two jars of cream are sitting on a wooden cutting board next to a potted plant.

Three purple lip balms are sitting on a wooden tray.

A jar of cream is sitting on a wooden tray.

Our Marketing Approach

Beholder Agency partnered with Iris Skin & Body Cosmetics to address these challenges head-on. Our team worked closely with the client to define clear objectives and implement a comprehensive marketing strategy focused on:

Building a strong and recognizable brand identity.

Enhancing customer reach through targeted content marketing and social media management.

Developing a user-friendly, visually engaging website design.

Strengthening customer engagement through personalized marketing initiatives and loyalty programs,

Interested in growing awareness for your business?

“Working with Beholder Agency was a game-changer for our business. They not only helped us create a beautiful and functional website but also gave our brand a voice that resonates with our customers. We couldn’t be happier with the results!”

— Mia Andrews, Founder of Iris Skin & Body Cosmetics

Our Iris Skin and Body " Hey Beautiful Campaign"

Key Areas of Impact

A. Marketing Strategy

To understand the unique needs of Iris Skin & Body’s customers, we conducted in-depth market research. This informed the design of targeted marketing campaigns emphasizing the brand’s commitment to all-natural, cruelty-free skincare. We also introduced subscription-based incentives like 10% off recurring orders to foster customer loyalty and boost recurring sales.

B. Brand Development

We refined the brand’s philosophy, centering it around ethical practices and the concept of natural beauty. A new tagline, “Skin care that makes your skin as beautiful as nature intended,” was introduced to encapsulate this ethos. Visual elements, including a refreshed logo and cohesive color palette, solidified the brand’s identity across all touchpoints.

C. Content Marketing

Beholder Agency crafted compelling content marketing solutions that highlighted the benefits and natural ingredients of each item while optimizing for search engines. Blogs on skincare tips, ingredient education, and product usage reinforced the brand’s expertise and built trust. Additionally, the founder’s story was prominently featured to create an emotional connection with the audience.

D. Social Media Management

Our social media strategy brought Iris Skin & Body’s brand to life on platforms like Instagram and Facebook. We curated engaging content, from product highlights to customer testimonials, and ran seasonal promotions and giveaways. User-generated content campaigns encouraged customers to share their experiences, further building community and loyalty.

E. Website Design and Development

Beholder Agency designed a clean, intuitive website that effectively showcased the product range. The site was built with an eCommerce platform with features like free shipping on orders over $50 and an affiliate program for brand ambassadors. Mobile optimization and SEO best practices ensured the site was accessible and highly visible to potential customers.

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Results and Achievements

Increased Online Sales

Within six months of launching the new website and marketing initiatives, Iris Skin & Body Cosmetics saw a 110% increase in online sales.

Stronger Brand Recognition

The cohesive brand identity resonated with the target audience, leading to a 50% increase in customer retention and overall satisfaction.

Enhanced Social Media Presence

Social media platforms experienced 60% growth in followers, with engagement rates improving significantly through targeted campaigns.

Improved Website Metrics

Website traffic increased by 88%, and the bounce rate decreased by 20%, indicating a better user experience and higher customer interest.

A jar of watermelon body butter is sitting on a table next to watermelon slices.

Two bottles of lip balm are sitting on a wooden tray.

A group of people are sitting at a table with a laptop , tablet , and clipboard.

A group of people are sitting around a table with papers and a laptop.

Iris Skin & Body Cosmetics transformed from a brand with untapped potential to a shining example of eCommerce success. With Beholder Agency’s strategic marketing expertise, cohesive brand development, and innovative website design, Iris Skin & Body achieved remarkable growth and established a loyal customer base.

Ready to transform your business? Beholder Agency’s tailored marketing solutions can help you achieve your goals. Contact us today to start your journey toward success.

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Beholder is a digital marketing agency. We help you outperform the competition and drive business growth while navigating you through today's digital marketing challenges.

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