Polin Performance Group (PPG)
An experienced sales and business development consultant called on Beholder to provide complete B2B marketing services for his new startup. It's go time!
Our Growth Marketing Strategy for Polin Performance Group
Client Overview:
Polin Performance Group (PPG), led by Evan Polin, is a renowned Business Development & Sales Training Provider. PPG specializes in offering top-notch training and consulting services to businesses looking to enhance their sales and business development strategies. With a focus on B2B Marketing Services, PPG approached Beholder Agency to boost their online presence, lead generation, and brand identity.
Challenge:
PPG faced several challenges in a competitive market, including:
- Limited Online Visibility: PPG struggled with low online visibility, resulting in missed opportunities and potential clients.
- Inconsistent Branding: Their branding and logo design lacked cohesion and did not effectively communicate their expertise.
- Outdated Website: PPG's website was outdated, lacked user-friendliness, and needed a modern redesign.
- Ineffective Marketing: Their digital marketing efforts were scattered, resulting in inconsistent engagement and lead generation.
Strategy & Execution:
Beholder Agency devised a comprehensive growth marketing strategy for PPG, focusing on the following key areas:
- Strategy & Consultation: Beholder conducted a thorough analysis of PPG's current market positioning and competition. A tailored growth marketing strategy was developed, aligning with PPG's business goals and target audience.
- Branding & Logo Design: A new branding strategy was created, including a fresh logo design that encapsulated PPG's core values and expertise.
- Stationary Package: A cohesive stationary package was designed, maintaining brand consistency across all communication materials.
- Website Design: Beholder completely revamped PPG's website, making it responsive, user-friendly, and optimized for search engines (SEO).
- Digital Marketing & SEO: A comprehensive digital marketing campaign was initiated, including keyword optimization and content creation to improve online visibility. Regular SEO audits ensured ongoing optimization.
- Blog Prep & RSS: A blog strategy was implemented, creating valuable content relevant to PPG's target audience. RSS feeds were set up to syndicate content across various platforms.
- Creative Design: Beholder provided creative design solutions for marketing collateral, ensuring a consistent and professional brand image.
- Social Media Scheduling: A social media strategy was implemented, including regular posting, content scheduling, and engagement tracking to increase PPG's social presence.
- Lead Generation Forms: Beholder designed and integrated lead generation forms strategically on the website to capture potential clients' information.
- Call Tracking: Call tracking technology was implemented to monitor and optimize the effectiveness of marketing efforts.
R E S U L T S:
Simple & Powerful Marketing Process
Beholder Agency's growth marketing strategy and services delivered significant results for PPG:
Improved Online Visibility:
PPG's website achieved higher rankings in search engine results, leading to increased organic traffic.
Consistent Branding:
The new branding and logo design gave PPG a professional and cohesive image.
Enhanced User Experience:
The redesigned website provided an improved user experience, resulting in higher engagement and longer page visits.
Lead Generation:
The strategically placed lead generation forms and call tracking technology led to a substantial increase in leads.
Social Media Growth:
PPG's social media following and engagement increased, strengthening their online presence.
Content Authority:
The blog strategy positioned PPG as an industry thought leader, attracting more visitors and potential clients.
Beholder is a digital marketing agency. We help you outperform the competition and drive business growth while navigating you through today's digital marketing challenges.
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